Become a Customer Acquisition Associate

Are you a natural-born communicator who thrives on connecting with people and solving their problems? Do you get a thrill from hitting targets and seeing your efforts directly contribute to a company’s growth? If you’re nodding your head, then the Customer Acquisition Associate role at IVORY SQUID PLC might just be the perfect career move you’ve been waiting for. This isn’t just another call center job; it’s a vital front-line position where you become the first impression for the company, turning curious prospects into loyal customers. It’s a challenging yet incredibly rewarding path for anyone looking to build a solid foundation in sales, marketing, and customer relationship management. If you’re ready to turn your communication skills into a thriving career, let’s dive into everything you need to know about this exciting opportunity.

Job Overview

IVORY SQUID PLC, a forward-thinking organization, is actively expanding its dynamic team and is on the lookout for passionate individuals to join as Customer Acquisition Associates. This is a full-time, on-site position based in one of three major tech hubs: Gurgaon, Pune, or Noida. In this role, you’ll be the crucial link between potential customers and the solutions they need. You’ll manage a mix of inbound and outbound communications, using your skills to identify opportunities, nurture leads, and smoothly hand them off to the sales team. It’s a fantastic opportunity for someone with a year of experience in customer-facing roles to step into a position that offers clear metrics for success, structured training, and a real chance to grow within a supportive, energetic company.

Key Job Details

Organization	IVORY SQUID PLC
Job Title	Customer Acquisition Associate
Location	Gurgaon (Gurugram), Haryana; Pune, Maharashtra; Noida, Uttar Pradesh
Total Vacancies	Multiple
Application Mode	Online
Last Date to Apply	18th September 2025
Official Website	Copy and paste into your browser: https://apply.ivorysquidplc.com/customer-acquisition-associate

Eligibility Criteria

To be considered for this role, there are a few key boxes you’ll need to tick. First and foremost, you should have at least one year of hands-on experience in a customer-facing role. This could be in customer support, inside sales, telecalling, BPO operations, or even business development. What matters is that you’re comfortable talking to people and understand the basics of customer interaction.

You must be currently based in or willing to relocate to Gurgaon, Pune, or Noida, as this is an on-site position. Your English communication skills need to be top-notch—both spoken and written. The ideal candidate is someone who remains calm under pressure, is a good listener, and has a basic familiarity with tools like MS Office and CRM software. Perhaps most importantly, you need to be flexible. This role requires working rotational shifts to ensure customers across different time zones get the support they need. They’re looking for punctual, disciplined team players with a positive, growth-oriented mindset.

Selection Process

IVORY SQUID PLC has designed a thorough selection process to find the best possible candidates. It typically begins with the screening of your online application and resume. If your profile matches what they’re looking for, you can expect an initial phone screening call from the HR team. This is often followed by a practical assessment, which might include a short grammar test, a comprehension check, or even a recorded voice sample to gauge your communication clarity.

Candidates who clear these initial hurdles will then move on to one or more interview rounds. Here, you’ll likely discuss your experience in detail and may be asked to walk through a sample call scenario to demonstrate how you’d handle a prospective customer, manage objections, and update the CRM system. The final stage involves a job offer discussion where you’ll receive a detailed breakdown of your compensation, benefits, and onboarding schedule.

Salary and Benefits

This role offers a competitive compensation package designed to reward your performance. The annual Cost to Company (CTC) ranges from ₹2.1 Lakh to ₹5.3 Lakh per annum. This is broken down into a fixed base salary and a variable component that is directly tied to your performance and your ability to meet or exceed your acquisition targets. On top of the financial rewards, you’ll gain invaluable experience using modern CRM tools and data-driven dashboards. The company invests in its employees through targeted training modules, coaching sessions, and call audits to help you refine your skills. You’ll be working in a collaborative environment that fosters professional growth, offering a clear pathway to advance into roles in revenue operations or account management.

Important Dates

Mark your calendars! The application window is open now, but you must ensure everything is submitted before the deadline. The last date to apply for the Customer Acquisition Associate position is 18th September 2025. The company is looking for immediate joiners, so the interview process is expected to move quickly after the application deadline. Keep an eye on your email and phone for any communication regarding interview schedules once you’ve applied.

How to Apply

Applying for this role is a straightforward online process. Follow these steps to give yourself the best chance:

1. Update Your Resume: Tailor your resume to highlight any customer-facing experience. Use numbers if you can—mention improvements in conversion rates, customer satisfaction scores, or any awards you received.
2. Draft a Concise Cover Note: While not always mandatory, a short, 100-150 word note explaining why you’re a great fit can make your application stand out. Mention your comfort with rotational shifts and your customer-centric approach.
3. Visit the Official Portal: Go to the official application website. You will need to create an account or log in, fill in your personal and professional details accurately, and select your preferred work location (Gurgaon, Pune, or Noida).
4. Review and Submit: Double-check all the information you’ve entered for any errors before hitting the submit button.
5. Prepare for Follow-up: Ensure your phone and email are active and that you’re prepared to respond promptly to any communication from the IVORY SQUID PLC recruitment team.

Remember, there is no application fee, and the entire process is conducted online through their official portal.

Important Links

To apply, copy and paste this URL into your browser: https://apply.ivorysquidplc.com/customer-acquisition-associate

For more detailed information, you can likely find the official notification on their career portal once you begin the application process.

FAQs

Q1: Is this a work-from-home job?
A1: No, this is an on-site position. You will be required to work from the company’s office in either Gurgaon, Pune, or Noida. The exact office address will be provided to shortlisted candidates.

Q2: What exactly are “rotational shifts”?
A2: Rotational shifts mean your work schedule will change based on business requirements to cover different customer time zones and peak hours. This could include early morning, evening, or weekend shifts. Your schedule will be communicated in advance.

Q3: I have 9 months of experience. Can I still apply?
A3: The requirement is a minimum of one year of relevant customer-facing experience. If you are very close to a year and have exceptional skills, it might be worth applying, but be prepared to strongly justify your experience in your application.

Q4: What kind of training can I expect?
A4: You’ll receive comprehensive training on the company’s products, services, CRM software, and call scripts. There will be ongoing coaching and feedback sessions to help you improve your performance and hit your targets.

Q5: How is the variable pay calculated?
A5: The variable portion of your salary is performance-linked. It is typically based on key metrics like the number of qualified leads you generate, your conversion rate, and achieving your daily/weekly targets. The specific structure will be detailed in your offer letter.

 

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Disclaimer: This article is for informational purposes only. All details, including dates, salary, and eligibility criteria, are based on information provided by IVORY SQUID PLC and are subject to change. Please always refer to the official website and notification for the most accurate and updated information before applying.